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Google Pay integrates with many Payment Service Providers (PSPs) to allow customers to purchase a business website.

This makes it easier for customers to complete purchases with a convenient payment method, save current offers and give customers real-time reminders to use their loyalty cards, increasing the likelihood of repeat business. Accepting Google Pay as a merchant allows customers to automatically sign up and sign in across all devices. At the same time, booking site Hotel Tonight users had 65% greater likelihood of completing their booking flows (Google Pay). Parking app Spot Hero saw a 20x increase in conversion when Google Pay is the default for new users. However, Google Pay does charge a fee for transfers to debit cards and has other transaction fees typical of the industry. Customers don’t pay extra transaction fees when they use Google Pay to make purchases. Google Pay is a free mobile app available in the Google Play Store. Google utilizes uses virtual account numbers instead of sending actual credit or debit data and biometric authorization, making it almost impossible for third parties to access private financial data.

It’s so secure that digital wallets like Google Pay have a 99.6% lower chargeback volume over cards (WorldPay). Google Pay keeps merchants safe from fraud and costly chargebacks through numerous security features. Google Pay is a digital wallet, meaning that customers don’t need to update their expiration dates or CVC codes manually, giving Google Pay a very high acceptance rate and reducing friction relative to other payment methods (World Pay). Customers increasingly expect to pay with their digital wallet, and Google Pay is a natural choice for consumers already logged into their Google Accounts. What Are the Benefits of Google Pay? Fast Contactless CheckoutĬustomers can make purchases without physically touching screens, inserting cards, entering PINs, or even leaving their vehicle. See the graph below based on Statista Research data. Users can also pay via web browsers on desktop and iOS. Google Pay allows users to make payments with Android phones, tablets or watches. Google Pay is a digital wallet and online payment system that’s especially popular in India, the United States, and across Europe.